How I Make Money as a Coach Off Social Media
May 10, 2025
If you’re tired of the algorithm chase or feeling like your coaching business is at the mercy of likes and follows, you’re not alone. While social media can be a powerful tool, it’s not the only way to build a profitable, purpose-driven coaching business. In fact, relying solely on platforms like Instagram or TikTok can leave you feeling burned out, distracted, and unsure whether your efforts are actually converting to income.
Good news: there are proven, profitable ways to make money as a coach off social media — and they often lead to deeper client relationships, more referrals, and sustainable success.
Here are eight smart strategies that I use to help you grow my coaching business without depending on social media:
1. Leverage My Email List
Email marketing is one of the highest-converting tools for coaches. Unlike social media, your list is yours.
- Offer a free resource (a guide, quiz, or mini-course) in exchange for an email address.
- Send weekly value-packed emails that nurture trust.
- Launch your offers directly through your list with limited-time bonuses.
Tip: Focus on building relationships, not just selling. My emails always feel personal, not promotional.
2. Use Word-of-Mouth + Referrals
Happy clients are your best marketers. Create a simple referral program or just ask — many clients want to help you grow.
- “If you know anyone who might benefit from this work, feel free to send them my way.”
- Offer a thank-you gift for referrals (free session, bonus resource, referral fee, etc.).
3. Host Workshops or Webinars
Live events (online or in-person) create instant credibility. You get to demonstrate your value, connect authentically, and invite participants into deeper work.
- Partner with authors, yoga teachers, alcohol-free drink founders and creators, coworking spaces, and local businesses.
- Deliver a free or low-cost workshop that ends with an invitation to book a discovery call or join a program.
4. Network Intentionally (Online and In Person)
Skip the surface-level networking events. Find communities where your ideal clients already hang out.
- Join professional or local groups (think: wellness collectives, online summits, professional networking groups).
- Attend retreats, conferences, or masterminds — not just for learning, but for connecting.
Tip: When networking, lead with service. Ask, “How can I support you?” Relationships first, business second.
5. Collaborate with Like-Minded Professionals
Partner with therapists, yoga teachers, fitness instructors, nutritionists, or business consultants — anyone who shares your audience but offers a different service.
- Offer a lucrative affiliate program - get your network to promote you for a win/win.
- Offer to guest coach in someone else’s group program or community.
- Create bundled offerings or joint workshops.
- Offer to be a guest on other people’s podcasts.
- Join a networking group; for instance, I have a small alcohol-free mastermind with an app and monthly connection calls you can join here HERE.
6. Create a Signature Talk or Workshop
If you have something to say, say it on a stage. (This could be virtual or real.)
- Create a 30–45 minute signature talk you can deliver for your audience and borrowed audiences too.
- Speaking builds authority and opens doors — plus, it positions you as an expert offline.
7. Host a Podcast
A podcast is a powerful way to grow your audience, deepen your thought leadership, and build trust — all without relying on social platforms.
- Share stories, strategies, and interviews related to your coaching niche.
- Promote your services through intentional calls to action.
- Invite guests who can also introduce your work to their audience.
- Check out my Peripeteia podcast HERE.
Tip: You don’t need fancy gear — just clear audio, consistent messaging, and a format that feels like you.
8. Publish Thoughtful Content (Off the Gram)
Write blog posts, guest articles, or even a weekly newsletter (Substack and Medium are great places to promote yourself). Get featured in local media. The goal? Build your voice and visibility where your people already are.
- Pitch to websites and publications in your niche.
- Focus on long-form, evergreen content that showcases your depth.
- Subscribe to my free newsletter HERE.
Final Thoughts: You Don’t Need to Be Everywhere
You don’t need to go viral. You don’t need to master every app. You need clarity, connection, and consistent offers.
Building a coaching business off social media is not only possible — it can be more peaceful, more personal, and more profitable.
Learn more: https://www.ditchedthedrink.com/become-a-coach
