October is Breast Cancer Awareness Month. You can support and donate to a variety of options to fight against breast cancer. There are pink ribbons, lip gloss, blankets, shoes, stickers, t-shirts and more. 

The most well known good that you can purchase to fight against breast cancer is alcohol. 

Many well meaning organizations are fighting breast cancer with alcohol. There are “drink for pink” and “clink for pink” campaigns. There specific wines labeled to support breast cancer research.  

A famous Chicagoland steakhouse has offered clever taglines for their breast cancer awareness campaign. Fighting breast cancer,  “One cosmo at a time.” , offering “Highballs for hope”, or  “Brews for Breast Cancer” and “Spritz for Sage. Cocktails offered for a cure. They are generously donating proceeds of the profit of alcohol sales towards research for breast cancer.

Why...

Sobriety is a lifestyle and it’s the one I’ve always wanted. 

Rosé all day is a lifestyle too and it made me miserable. 

As a drinker, I loved any occasion to make my drinking feel normal.

I loved when other people drank with me.

I loved when other people started the drinking, so it didn’t have to be me.

I loved weekends, holidays, events and occasions where I could start drinking earlier in the day. 

I drank fast and furious.

I always wanted more.

It didn’t hit fast enough and then it hit all at once. 

I drank alone like this too, but it felt better when there were others doing it with me. 

I could not hang, so I often passed out hours before the party ended. 

The drinking lifestyle started out with all the best intentions.

Wine at playdates.

Day drinking by the pool on a holiday weekend.

A crisp glass of white in the sun chatting on the phone before the kids came home. 

The drinking lifestyle ended with...