Overcoming imposter syndrome + full-circle sober magic

Hey you,

I’m writing this while trying to recover from a truly herky-jerky Uber ride. You know the kind—too much air freshener, not enough brake control. 🤢

Carsick or not, I couldn’t wait to share what an incredible Sober October it’s been—one that I truly took to the max. And yes, this is me writing (not AI, despite that em dash energy).

This month overflowed with connection, creativity, and full-circle moments that reminded me exactly why I do this work—and what’s possible when women lift each other up.

🇫🇷 One of our Insider Community members celebrated seven years alcohol-free—in France!
🎉 Two more women crossed their one-year milestones, and another followed on November 1st. The ripple effect of their courage and joy? Unreal.

🍂 I hosted my very first Dream Day: Fall Into You Retreat, gathering fifteen women from six states for a day of movement, reflection, vegan food, and rest.

🤝 The day was made possible by incredible partners and sponsors—Mocktail Mo, Kate Danaj of Clarity Zero Proof, All The Bitter, Prima Pave, Herb & Orchid, Mingle Mocktails, Gruvi, and After Magazine.

🧘🏻‍♀️ I also led my first live yoga nidra and sound bath. It felt like both a debut and a homecoming. I thought back to those early Panera “Sober Curious Meetups,” when I’d set up my little handmade sign and wait… sometimes for no one. I’d pack it up and drive home anxious, disappointed, but determined.

Back then, I was just a woman trying to find her people. Now, I get to hold space for them.

That realization cracked something open in me: the truth that growth and visibility don’t erase self-doubt; they just invite us to keep going anyway.

I’ve been stretching out of imposter syndrome, perfectionism, and that old habit of playing small. It’s not always easy, but it’s absolutely worth it.

🥂 A few days later, I poured Gruvi at the Survive & Thrive Conference in my home state, alongside my aunt and an Insider member, just steps from where my dad once bartended. Talk about full circle. 

🖤 I won the blackout round (haha) of Halloween Bingo at my late friend Tracy’s restaurant. She’s no longer here, but the “Moderato” alcohol-free menu she created for me (and for us!) lives on. I’m dreaming about hosting a community gathering there soon. Wouldn’t that be beautiful?

🙏🏼 I also completed my volunteer orientation at 🔗 The Outreach House, our local food pantry. They told us the best way to help was to simply talk about them, so here I am, doing just that. If you’re in need, please know it’s there for you. And if you have something to give, it’s a worthy place to pour your heart (and dollars) into.

⚖️ We’re halfway through Collective Balance, my live program with Dr. Brooke Scheller. Together, we're helping women nurture their physical, emotional, nutritional, and spiritual well-being through the holidays.

🎙️ And I had the honor of sharing my story on three powerful podcasts — 🔗 AF Superpowers, 🔗 Sober Vibes, and 🔗 Creative Sobriety. Every conversation reminded me how storytelling heals the teller and the listener.

This month reminded me that growth, gratitude, and connection are the heartbeat of my work.

If you’ve been watching from the sidelines, feeling that quiet nudge that says maybe it’s time this is your sign. 💫

🔗 Join the Insider Community - a safe, inspiring space for women exploring a life beyond alcohol.
or
🔗 Schedule a complimentary call — let’s talk about what your next chapter could look like.

With love and gratitude,
Heather 🤍
Your Sober Coach & Community Guide

P.S.

✨ Holiday Coaching Specials Are Open!
Previous clients + INSIDER members can now book:
🔗 3-Session Maintenance Package
🔗 6-Session Integration Series

Both include discounted pricing for holiday prep.
If you’re new or unsure about login access, simply reply to this email and I’ll help you get started.