1:1 PRIVATE COACHING FOR WOMEN
Stop outsourcing to alcohol—and create a life you no longer want to escape from.
Becoming is a deeply personalized 12-week coaching experience for high-achieving women who are done negotiating with alcohol and ready to feel peaceful, proud, and at home in their lives.
No labels. No shame. No rigid scripts.
Just private, custom-curated support designed around your patterns, relationships, goals, and real life.
Book Your Free Consultation Call
12 private sessions · Unlimited text support · Insider included · Payment plans available
Led by Heather Lowe—award-winning sober coach, recognized Top Sober Coach, Most Influential Person, and Coach of the Year finalist. More than 300 women supported.
THE PATTERN
You already know how tonight goes
One glass to take the edge off. Then the bottle's half gone, the evening's a blur, and at 3am you're wide awake running the same quiet inventory. Was I too loud? Did I text anyone? Why do I keep doing this?
By morning you've promised yourself a reset. By Friday the promise is gone. You're successful on the outside and secretly exhausted on the inside—not out of control, but so completely over it.
You're not sure you're “an alcoholic.” You are sure something's not right. That question — asked and re-asked, never answered — is the pattern. And it doesn't break on willpower.
THE EXPERIENCE
Twelve weeks of private coaching, built around you.
Becoming is not a course you have to keep up with or a predetermined curriculum you have to fit yourself into.
It is a private coaching partnership designed around your relationship with alcohol, the patterns beneath it, and the life you want to create next.
Your experience includes:
- Twelve weekly 50-minute private coaching sessions
- Unlimited text and email support between sessions
- A personalized plan for your triggers, patterns, relationships, and goals
- Curated tools, exercises, and resources selected for you
- An optional Human Design session, included at no additional cost
- An optional custom yoga nidra recording for cravings, stress, or sleep, included at no additional cost
- Full access to the Insider Community throughout your twelve weeks
- Payment-plan options
Your private coaching remains completely confidential. Insider access is optional and gives you additional support.
Make it yours—choose to include
Human Design
A reading of your unique energetic blueprint is woven into your coaching plan—so your strategy fits how you're actually wired to decide, rest, and change.
Custom Yoga Nidra
Deep-rest sessions scripted just for you by a certified Yoga Nidra facilitator—recordings you'll keep for cravings, sleep, and stress long after the 12 weeks.
YOU'RE NOT ALONE
Women who sat exactly where you're sitting.
"I was in a bad cycle of drinking every night to numb myself. Heather helped me to recognize the triggers and patterns that led to this behavior, and to come up with strategies to short-circuit tha behavior."
~Anne
"I fully recommend Heather’s Ditched The Drink coaching package. I have really improved my relationship with alcohol: ditching the drink now has an ease to it, like taking a well deserved breath of fresh air."
~Danielle
"When working with Heather, I felt like I could be 100% vulnerable and not feel judged. It was very easy to share what I was going through and what I was feeling with Heather"
~Amber
"This program has been life-changing for me. Heather helped me identify the triggers for my drinking and is a shining example of how genuine life can be like without alcohol."
~Melissa
"I am so glad I found Heather. Working with her has been truly life changing as I'm now 4 months alcohol free."
~Mary
"Ditched the Drink gave me that extra support and push I needed. I had tried quitting before and fell off the wagon. I knew quitting the second time around, I needed to do something big and different."
~Nora
"Being free of alcohol is one of the best things I’ve ever done in my life. I remember in my first call with Heather I couldn’t believe she didn’t even want alcohol anymore. I don’t know how I can ever thank you Heather! "
~ Melissa
THE OLD PLAYBOOK
You've tried the things. Here's why they didn't stick.
- Willpower. White-knuckling runs out exactly when life gets hard — 6pm, bad day, book club.
- Rules and moderation math. Only weekends. Only wine. Only two. Managing alcohol is a full-time job you never wanted.
- Reading quit-lit and listening to podcasts alone. Insight without support and a process to act on stays insight not action.
- Programs built on labels. You don't need to call yourself broken to want better.
Every one of these manages the symptom. None of them changes the thinking underneath the habit — which is the entire point of coaching.
THE BETTER WAY
Stop fighting the drink. Start becoming the woman who doesn't need it.
We don't build your life around avoiding alcohol. We build a life so aligned, so honest, and so much your own that alcohol becomes insignificant. That means working on identity, beliefs, and emotions — not just habits and streaks.
No shame, ever. Shame is what kept you silent this long. Curiosity, compassion, and a real process are what get you free.
THE PROVEN FRAMEWORK
Why Private Coaching Is Different
This isn’t a program. It’s a partnership.
Not group coaching. No modules. No scripts.
Just private, personal support that gets results.
This is about listening inward, not pushing outward.
You’re not broken. You’re becoming.
Psychology Today explains that coaching “works best when the client feels heard, understood, and as if they can be their authentic self”—exactly what Heather aims to bring to every session.
THE BECOMING METHOD
A personalized path from questioning alcohol to feeling at home in your life.
1. Clarify
Weeks 1–3
Understand your relationship with alcohol, recognize the patterns that keep repeating, identify your triggers, and define what freedom looks like for you.
You will leave this phase with clear intentions and a plan grounded in your real life—not another set of rules you are expected to follow perfectly.
2. Regulate
Weeks 4–6
Build healthier ways to respond to cravings, stress, anxiety, difficult emotions, and the moments when you want to escape.
Together, we will curate practical tools that work with your nervous system, personality, responsibilities, and daily rhythm.
3. Rebuild
Weeks 7–9
Strengthen the parts of your life alcohol may have been helping you avoid: boundaries, relationships, self-trust, confidence, identity, rest, and honest communication.
This is where you begin building a life that feels like your own.
4. Become
Weeks 10–12
Create a sustainable alcohol-free life that feels peaceful, meaningful, connected, and fun.
You will leave with stronger coping tools, a clear continuation plan, and growing confidence that you no longer need alcohol to escape your life.
Every Becoming experience is personalized. These phases give our work direction without forcing your life into a rigid curriculum.
Let’s find your clarity—together.
ENROLLMENT
Your investment in transformation
$2,297
Payment plans available · 100% money-back guarantee*
Start Today
Not ready for 12 weeks? Book a VIP single session — $249 for in-depth analysis and a tailored plan. Book a single session →HERE
ABOUT ME
Hi, I'm Heather Lowe.
Growing up in Wisconsin, alcohol was just part of life. When I moved to Chicago for my corporate career, I believed drinking gave me an edge—and later, that it was the key to surviving motherhood.
The truth? The drinking — and the perfectionism and people-pleasing underneath it — was going to kill me. I knew this in my bones even when my drinking "was not that bad".
In February 2018, I ditched the drink and stopped surviving. I started living the life I'd dreamed of as a child and found the peace, confidence, and purpose alcohol had been standing in the way of.
If you're the high-achieving woman who has it all together on the outside but is feeling stuck because you know alcohol is quietly costing you your health, your presence, and your peace, I get it, because I was you.
Named Top Sober Coach (The Coach Foundation), Best Life Coach (Life Coach Magazine), Coach of the Year (Sans Bar Academy Finalist), and Most Influential Person (AFter Magazine), I combine lived experience with professional training (BSW, CPC, CPRC, PHR, SHE RECOVERS® Coach, Yale Certified in The Science of Well-Being and more) to guide you to sustainable, alcohol-free living.
I've supported 300+ women in ditching the drink. You can be next.
THE RESULT
From “over it” to over it — for real.
Before: stuck in the question, treading water, quietly exhausted, negotiating with a drink every night.
After: clear-headed mornings, honest confidence, emotions you can actually sit with, energy back in your career and family — and a relationship with alcohol that's simply… no longer interesting.
Freedom isn't not-drinking. It's not thinking about it.
INCLUDED
Everything that comes with it is on the house.
- Unlimited Text and email support between every session
- Spoil Yourself Sober Masterclass your calm, clear starting point, no labels, no pressure, just truth and clarity
- Permission to Pause Private Podcast each episode includes a mini practice to reflect, reset, and realign
- Alcohol-Free Drink Request Template be the reason your favorite place adds zero proof drinks to the menu
- Transform Your Life: A Guided eBook change that lasts starts from within
- 12 Sober Secrets Guide: my Top 12 Tips for Ditching the Drink
ENROLLMENT
Ready to become her?
Start with a free, no-pressure consultation. We'll talk about where you are, where you want to be, and whether Becoming is the right fit.
Schedule Your Free Consultation
TIMING
September 2026 spots are open now.
I take a limited number of 1:1 clients each season so every woman gets my full attention. The next openings begin the week of September 7, 2026, and enrollment closes Friday, August 28, 2026 — or when spots fill, whichever comes first.
Schedule your free consultation to join the waitlist.
Imagine being 12 weeks in by Thanksgiving — walking into the holidays free.
