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SANS BAR COACH OF THE YEAR

HI, I'm

HEATHER

Sober coach. Former corporate sales and HR leader in Chicago. Hometown girl from Wisconsin. Proof you don't need a rock bottom to change your life.

girl from Wisconsin ✦ 20 years in sales + HR ✦ alcohol-free since 2018 ✦ 300+ women coached one-on-one

01

MY STORY

My parents met in a beer tent.

My dad tended bar. So when I tell you I understand how alcohol gets woven into a life—I mean mine.

I spent twenty years in corporate sales and HR. Happy hour was where I got time with decision-makers I'd never see in the office. Drinking didn't feel like a choice. It felt like part of the job. Mommy wine culture hit at the perfect time to help me through dinner time, bath time, and bedtime with two little ones, while feeling a lot of loneliness and loss.

It grew slowly over thirty years. Not every night. Rarely dramatic. I had the career, the family, a few half-marathon medals—and a quiet undercurrent that something wasn't right.

I started meditating while I was still drinking. That was the beginning. Then for 3 years I experimented with sober experiments. In 2018 I quit for good. A friend did it with me.

I didn't want a new life. I wanted to get through one night without hating myself.

I wanted to wake up without punching myself in the face first thing and give myself a chance at a good day.

What I got was so much more—and some of it was hard. I lost friendships, my identity, and my social life. Grief taught me that sobriety doesn't protect you from pain. It lets you be there for it. Sobriety didn't make life easy. It made me present for it.

So I left HR, went back to my social work roots, got certified, and started Ditched the Drink in 2019. I called it my dare to dream, the title of a journal I created in third grade. 

The wine was the solution that became a problem. It was the coping tool. Coaching is where we find a better one.

02

WHAT I BELIEVE

You don't need a label to want something better.

Willingness beats willpower.

Begin badly. Congratulate yourself for starting.

Spoil yourself with indulgent compassion and care; it works.

Beating yourself up doesn't work (or it would have worked by now, babe!)

Changed behavior is the best apology.

03

WHO I HELP

Women who look like they have it handled—and are quietly over it.

Gray-area drinkers. Sober-curious women. Women who've quit before and want it to stick this time. Some of my clients have never said the words out loud. Some are years in and want to go deeper. See how coaching works →Here

 

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04

CREDENTIALS + AWARDS
 
AWARDS

Coach of the Year 2026

Sans Bar

Most Influential Person + Best Support Community

AFter Magazine

Best Recovery Coach

Life Coach Magazine

Top Sober Coach

The Coach Foundation

Purpose-Driven Leader

Authority Magazine

 

TRAINING
  • Bachelor of Social Work (BSW)
  • Professional in Human Resources (PHR)
  • Yale Certificate, The Science of Well-Being
  • Certified Professional Life and Recovery Coach
  • SHE RECOVERS Coach
  • Certified Addiction Awareness Facilitator
  • Human Design Reader
  • Yoga Nidra Facilitator

 

FEATURED IN

New York Post · Thrive Global · Mashable · Corporate Wellness Magazine · Employee Benefit News · Wine Enthusiast · AFter Magazine · Authority Magazine · Kendra Scott · Draper James

05

A FEW THINGS ABOUT ME

Chicago. Husband Darin, whom I met in a college bar (yes, really) 30+ years ago. Our darling daughters go to college in Columbia, Missouri, where I show up for game days. Three book clubs. There's a lot of soft lighting and strong coffee with cream around here.

I love world travels, cheese (my family owned a cheese factory in WI), hiking, puzzling, great music, cooking, dancing, dressing up, hosting, reading poetry, shopping (local!), yoga (hot!), chasing sunsets, building community, learning mahjong (aesthetic!), decorating for holidays (my soul birthday is Christmas Eve), discovering great N.A wine, and alchemizing my grief into art, empathy, and gratitude.

I also mentor coaches and alcohol-free founders.

Meet the DTD Collective →Click here.

Your story starts with a conversation.

You don't have to have it figured out. Neither did I.

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20 minutes · no pitch · no decisions

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